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Studies suggest that
repeated statements are perceived as more truthful than statements made
less frequently, “presumably because repetition imbues the statement
with familiarity.” In simple terms: frequency breeds familiarity, and
familiarity breed trust.
Similarly studies show that repeated exposure to an opinion makes
people believe the opinion is more prevalent, even if the source of
that opinion is only a single person.
So not only do consumers remember a statement that gets repeated, they
are more likely to believe it, and think it is the popular opinion.
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